Where you have opted-in to receive marketing communications from us, we will only use your personal data for this purpose based on the consent you have provided. You can withdraw your consent at any stage by opting out, as explained in section 4.1 above. For existing customers, we send marketing communications in line with our legitimate interests to develop our relationship with you, provide information to you that may be of interest and to market our brand, product and service to you. If you have opted-out, we will no longer issue marketing communications to you albeit we may need to retain your email address and opt-out preference data to ensure that your preference is recorded and upheld.